>CREATIVE
CONFIDENCE
FOR CHANGE
Events really can be turning points, because they pull people into the embodying activities of production and they also create emotionally open moments. We’re talking about theatre! It changes us in those moments and sometimes we can go on to do things with it.
It can all come together in a key created experience, what you’re really trying to say. So make sure that event counts.
“Why make it an event? Strategy and campaigns can come out of the development of some good theatre, giving you both a way forward and a moment in time to change the narrative. This is storytelling 101”
Whether you have barely begun to consider your future in transition or are very accustomed to the language and are even considering B-Corp status, Momo can help you clarify and articulate your strategy so that your people get it. Including you.
Three big triggers for change that lots of us are facing, we can definitely help you articulate a new story for:
1
Offseting carbon emissions, improving energy efficiency or strengthening supply chain resilience, the impacts of climate change bring with them more and more duties to report the costs to the planet of your own activities. New regulations, such as the EC’s Corporate Sustainability Reporting Directive, put pressure on the story you tell your partners, staff and customers.
Inspiringly, the demands of a green business revolution are also bringing possibilities you may not realise you’ve been waiting for. We can help you bring alive those possibilities in the imagination of all these people.
2
Attracting people to work for you is going to get harder, as older generations retire and take their knowledges and worldviews with them. Emerging workforces are famously looking for a story they can believe in, in order to commit to an employer – a sense of conscience, purpose and future in the work you’re offering them. A clear offer that tells them you get it, the context we’re all in now.
Changing the very products, services, materials or identity of place you’re used to may be an essential challenge you’re getting stuck into. This can be enormous culture shift for your people, sometimes involving re-skilling as well as new mindsets. More nature-related thinking for all resources, including human mental health, is a very new story to tell for some businesses.
CASE STUDY:
We’ve taken clients to space camp with brand values development campaigns and we’ve devised and hosted corporate events and activities around the world in all sorts of locations – but the key is engagement. And that’s dependent on the nature of the experience.
When Hexagon’s Manufacturing Intelligence division approached us to host their leadership development event in Tenerife, it was after years of us helping Carswell Gould develop story and experiences for their sustainable manufacturing restructures, hosting three Global Kick-Offs, two partner festivals and range of online experiences.
“How do you sound like one of us?” I heard often.
This was a great example of light touch production using deep knowledge of the cultural context and leadership ambitions, translating, playing devil’s advocate, leading the conversations and challenging assumptions – all to bring us back to some crucial human emotional truth surrounding the business imperitives.
