>CREATIVE
CONFIDENCE
FOR CHANGE
We’ll ensure you feel some, right when you need it. Momo helps partners change the energy around their big forward looking challenges, bringing alive events and experiences that can become turning points.
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I start by listening and identifying who I want to talk to to gather my own picture of where you are. Chats, informal interviews, reading around, meeting key folk with some emotional insights, not just market ideas. From this, I will give you a fresh reflection on your state of play and its opportunities – a storyteller’s perspective. What is the truth you’re really dealing with? This is your real brief to explore next.
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From that agreed brief, I can add a little expressive magic. I’ll look for a campaign hook, an experiential way in to bring alive the story and potential for your people in an original way. What’s the spot of artistic flare that will make this hit differently? This is your turning point, waiting to happen.
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I will write and direct the making of whatever it is we’ve agreed you need to put into your event. It might be some consistent branding around the idea, it could be something more immersive. It might involve me hosting in person, or it might be about equipping and encouraging your people to lead aspects of the experience with confidence. What do you want people to take away from it and do? This is your way forward coming out of what we build.
“Why make it an event? Strategy and campaigns can come out of some good theatre, giving you a moment in time to
change the narrative and a way forward.
This is storytelling 101.”
Why might your brand need a little encouragement in crisis – and you too, tasked with articulating something new?
Offseting carbon emissions, improving energy efficiency or strengthening supply chain resilience, the impacts of climate change bring with them more and more duties to report the costs to the planet of your own activities. New regulations, such as the EC’s Corporate Sustainability Reporting Directive, put pressure on the story you tell your partners, staff and customers.
Inspiringly, the demands of a green business revolution are also bringing possibilities you may not realise you’ve been waiting for. We can help you bring alive those possibilities in the imagination of all these people.
Attracting people to work for you is going to get harder, as older generations retire and take their knowledges and worldviews with them. Emerging workforces are famously looking for a story they can believe in, in order to commit to an employer – a sense of conscience, purpose and future in the work you’re offering them. A clear offer that tells them you get it, the context we’re all in now.
Brilliantly, green talent across the age range tends to inspire a more connected view of business, community and environment and highly employable motivation in such candidates. We can help you attract them.
Changing the very products, services, materials or identity of place you’re used to may be an essential challenge you’re getting stuck into. This can be enormous culture shift for your people, sometimes involving re-skilling as well as new mindsets. More nature-related thinking for all resources, including human mental health, is a very new story to tell for some businesses.
Successfully, organisations can use the imperatives
of digital and environmental transformation to re-evaluate old habits and systems to be more efficient and motivating. We can help your people make clear sense.
When Hexagon’s Manufacturing Intelligence division approached us to host their leadership development event in Tenerife, it was after years of us helping Carswell Gould develop story and experiences for their sustainable manufacturing restructures, hosting three Global Kick-Offs, two partner festivals and range of online experiences.
This was a great example of light touch production using deep knowledge of the cultural context and leadership ambitions, translating, playing devil’s advocate, leading the conversations and challenging assumptions – all to bring us back to some crucial human emotional truth surrounding the business imperatives.
You can read an Expo article about my learnings from the experience here >
For the UK Leadership Event of global professional services firm, Aon, they and production partner Parallel Blue tasked with Momo bringing a creative introduction to a key introductory document. A trend report commissioned by the firm, it was to be a touchpoint for their discussions and had framed forthcoming business risks into four big themes to consider: Weather, Workforce, Trade and Technology. These, the firm wanted to turn into four experience rooms.
Co-creatively, we decided to just slightly wonk the sensory input of the four stories. A big screen with silent disco headphones in one room, a headset screen for everyone in another, a wall of old CRT monitors in a third, and in the fourth an eye mask and audio story in deck chairs. The results brought alive the dense facts in more human, emotional and even playful ways and shone a different light on key global leadership challenges.
You can read an Expo article about my learnings from the experience here >
At the Invest in Happiness Summit, a recent placemaking event held in the Haymarket Theatre in Basingstoke, guests were invited to consider how to invest in the very feelings that inspire commitment to somewhere. Organised by Basingstoke & Dean Borough Council, the day brought together a diverse range of perspectives on community and place development – and Momo’s job was to synthesise everyone’s technical and conceptual information in the flow of the live experience.
Helping investors and property developers make sense of design, community, storytelling and environmental issues around local planning strategies is really a challenge of futurism, and the complete experience was inspiring and holistic.
You can read an Expo article about my learnings from the experience here >
Contact us now, to talk through your upcoming event >